By: Ellen Egan
I was just watching a video with Guy Kawasaki where he was talking about one of the keys to starting a business. And, his message resonated with me as one of the keys to a good presentation. He said that the core of anything that you start has to be about “meaning”. It can’t be all about money, it has to be about meaning.
This, of course got me thinking about what is at the core of a good presentation. It also has to have meaning at the center. When you speak about something that has meaning for you, that you are passionate about, your audience will feel your enthusiasm and , if you put some effort into the presentation, they will join your enthusiasm.
But Ellen, my topic is boring….what do I do? Find the meaning behind the topic.
Guy Kawasaki says in his talk that there are three fundamental ways to bring meaning to what you do and I will use these as examples.
1. Increase the quality of life. We have discussed audience analysis in this blog. If you have done your audience analysis, you will understand your audience’s interests, needs, expectations, etc. How can your topic increase their quality of life.
2. Right a wrong Perhaps your audience is struggling with a particular problem, and you can provide the solution.
3. Prevent something good from ending Perhaps your audience needs information on how to prevent something good from ending.
I have delivered presentations to bankers, teachers, entrepreneurs, stock brokers, leaders of industry, school children, etc. Whether I was talking about the recent sales figures, personal development, the latest software or High School History I always focused on increasing the quality of life for my audience.
When you can use meaning as the core of your presentation, your audience will listen more attentively, they will leave with a greater understanding of your presentation and you will have a much more enjoyable experience.