The TED commandments of public speaking – this says it all!

By: Ellen Egan

dullhunk

You all know that I love TED.com.  According to the web site:

TED is a small nonprofit devoted to Ideas Worth Spreading.It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader.

The annual TED conferences, in Long Beach/Palm Springs and Oxford, bring together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

On TED.com, we make the best talks and performances from TED and partners available to the world, for free.

I am truly addicted to this site as it allows me to hear the ideas of some of my heroes and soon-to-be heroes.

So, you can imagine how thrilled I was to find The TED Commandments of Public Speaking.

The TED commandments of public speaking:

1. Thou Shalt Not Simply Trot Out thy Usual Shtick. Don’t just rehash an old speech or someone else’s old speech.   If the ideas you are presenting are old and tired, then why will anyone bother to listen.  Put a new spin on things – look at the problem from a new perspective or come up with an innovative  solution.
2. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before. Take the time to come up with something new and interesting and specifically new and interesting for your audience.
3. Thou Shalt Reveal thy Curiosity and Thy Passion. Take a risk and show that you care.  Reveal a bit of yourself to your audience and they will get caught up in your enthusiasm.
4. Thou Shalt Tell a Story. Stories have always been a powerful way to present ideas to audiences.  They make connections between people and ideas.
5. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy.  Don’t be afraid of controversy, it sparks interest and reminds people that there are different perspectives on an issue.
6. Thou Shalt Not Flaunt Thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success. This speaks for itself.  You are not up on stage to speak only of yourself and your triumphs.  Audiences relate to humanity and humility in presentations.
7. Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desperate need for Funding; Lest Thou be Cast Aside into Outer Darkness. This is a special commandment for TED talks.  many of our public speaking presentations will relate to promoting our businesses, products, writings, etc…
8. Thou Shalt Remember all the while: Laughter is Good. Laughter is the best medicine for your stress, your audience’s stress and is welcome in any public speaking environment (even if the topic is very sobering).
9. Thou Shalt Not Read thy Speech. Amen.  Show your audience the respect to look at them and not just at your notes.  The only thing worse than reading your speech is handing out copies of your PowerPoint presentation and then reading the presentation to the audience, word-by-word.
10. Thou Shalt Not Steal the Time of Them that Follow Thee. Keep to the time that you have been given.  If you “spill over” into the next person’s presentation, you are “stealing” their time.

If these commandments can be followed by “the world’s most fascinating thinkers and doers”, when they have been challenged to give the talk of their lives (in 18 minutes), then certainly we can keep them in mind as well when we are delivering a presentation.

To your success,

Ellen

How to be sure that your audience remembers your message when speaking in public

by:  Ellen Egan

Brenda Starr

One of your main goals as a public speaker is to ensure that your audience remembers your key messages.  If you audience doesn’t remember what you came to say in your presentation, then there is little point in getting up on the stage at all.  So, how do we go about ensuring that the audience remembers what we want them to remember.

Define your key messages. First of all, as you are preparing your presentation, take the time to clearly define your key messages.  What are the 3-5 ideas that you want them to walk away with?  By the way, if you can’t put this into 3-5 clear, concise sentences, then you need to focus all of your attention on this part of your presentation.

Look at it from your audience’s point of view.  Look at your key messages and think about them from your audience’s point of view.  Why are these things meaningful for them?  Does it solve a problem for them, or perhaps make their lives easier?  If you can present your messages from their viewpoint, they are more likely to 1.  pay attention, 2.  remember what you have said and 3.  take whatever action you recommend.

First things first. Studies have shown that when given a list of things to remember, people are most successful at remembering the first and last items in the list.  This is called primacy and recency.  This means that people remember the first and last messages from your presentation and the stuff in the middle is a bit of a blur.  So, what you should do is be sure to put the most important messages at the beginning and the end.  Another option is to be sure to recap at the end and include all of your key messages.

Keep it short. If people are more likely to remember what you say at the beginning and the end, then this is a great argument for keeping your presentation nice and short.  Then there is less stuff in the middle for them to forget.   I have heard some great advice to keep all presentation to no more than 20 minutes.  I think this is fabulous advice.  If your presentation is focused, interesting, lively,  framed from the audience’s needs and short, then you will be delivering successful presentations (and enjoying public speaking at the same time).

To your success,

Ellen

Powerpoint presentations – what your audience wants to see

by: Ellen Egan

Geetesh Bajaj

Death by PowerPoint.  It’s a term we have all heard before, representing the excruciating feeling of being bored to death by a too-long presentation, delivered in monotone and at its foundations is a set of PowerPoint slides containing too much text, too many ideas and too much clip art.

PowerPoint was designed as a presentation software that would aid the presenter by providing an easy way to create slides and move away from the dreadful overhead transparencies.  However, people who lacked the skill to present and the desire to create an interesting presentation began to use PowerPoint as a crutch, a flashy way to distract from the fact that they didn’t know or care enough about their topic to make an effective presentation.

Let’s talk about how to use PowerPoint (or any presentation software) properly.  After all, presentation greats like Steve Jobs  use presentation software.  They just do it well.

people want to see presentations that are:

Short:  No matter what type of presentation tool you are using or what topic is at the center of your presentation, stick to the 10- 20-30 rule that Guy Kawasaki promotes.  Your presentation should be no longer than 10 slides.  Keep it short.  If you can’t get your ideas across in 10 slides, then you need to have someone else edit it down to 10 slides.  The “20″ part of the equation is that you should speak for 20 minutes at the most.  We all get distracted after 20 minutes.  This allows time after your presentation for Q & A.

Simple: Keep the ideas focused.  This is true for the overall theme of your presentation and for each slide.  Within the general theme of your presentation, you should have about 3 main points (no more than 5).  you should be able to get 3 main points across in 10 slides.  Keep the slides simple as well.  long gone are the days when audiences will put up with slides filled with text at a 10 point font.  Keep it to a few words per slide,  that express the ideas that you are presenting.

Understandable: Here is where the “30″ part of the equation comes in. Use a 30 point font. Then, even the person at the back of the room has a chance to read the words on your slide.

Appealing: Use words that capture people’s attention, trigger their emotions, mean something to them.  As I always say, keep your audience in mind.  Think of what would mean something to them and build your presentation from that standpoint.

If you follow these rules, your audience will thank you.  You will also find that you are much more effective at presentations  and you enjoy public speaking a lot more.

To your success,

Ellen

PS.  Here is one of the best books that I know of on creating great presentations Garr Reynolds Presentation Zen:

Mindreading and public speaking – using images to project meaning

By: Ellen Egan

Are you a mind reader? Do you know what people are actually thinking when they are talking with you? Have you ever been surprised after having a conversation with someone that the “pictures” in their mind about the topic were completely different from the words that you were hearing?

An important thing to remember when you are preparing your presentation is that your audience cannot read your mind. They may hear the words that you are speaking very clearly, but they may not get your message completely. If you want to help ensure that your audience gets your message, give them some images to link with your words.

Studies have shown that when we get information through several sensory avenues, we are more likely to retain the information. So, If someone describes the yearly sales figures for us AND shows us a graph of the figures, we are more likely to understand and retain the information. Now, if we take this a step further, and actually attach meaning to the words and images, we have a huge increase in the chance that our audience will retain the information. By attaching meaning, I mean that we appeal to the audiences interests, concerns, dreams, etc through our words and images. When images are attached to information, it can actually tap into our emotions.

There is an excellent video from a TED University talk by Tom Wujec about how the brain attached meaning to images. He actually shows you how the brain processes images and makes them meaningful by
1. Making ideas clear by visualixing them
2. Making them interactive
3. Making them persistent
TED University – Tom Wujec

It is clear that we will be much more successful in getting our message across if we use both words and images. And, if we then attach meaning to the words and images, our message will come across even more powerfully.

Public speaking is at its heart all about communication. We can be much more effective communicators if we include images along with our words.

How will you incorporate images into your next presentation?

To your success,
Ellen

Public speaking tips – Whatever happens is normal

by:  Ellen Egan

SuperFantastic

I was just reading an article about leadership and the author was talking about the concept of approaching each situation with the understanding that “everything is normal”.  I thought that was a great concept to share and to apply in public speaking.

One of the fears that people attach to public speaking is that “something terrible” will happen while they are speaking – something that will throw them off their well-planned-out speech and leave them babbling like an idiot,  or worse, silent in front of the room.  Does this fear sound familiar?  Often if you ask people what they think could go wrong, they have difficulty defining this thing that would throw them so off-track.  But, the fear is firmly in place, nonetheless.

Now, we all know that when it comes to public speaking, I am all for preparation.  Can’t be too prepared, I always say.  But, at the same time you must expect the unexpected and know that “whatever happens is normal”.  If you can approach each public speaking experience with the attitude that whatever happens is normal, and more importantly, that you can handle it – you will sail through every presentation with style, and enjoy yourself a lot more.

Remember this tip when you are stepping up for your next presentation and you will be able to approach every little “glitch” with a smile and a calm demeanor.

To your success,

Ellen